Google Analytics默认渠道区分规则

[GA4] Default channel group - Analytics Help

Learn how Analytics classifies your traffic. This article is for GA4 properties. Default channel grouping for Universal Analytics (UA) properties is covered in this article. We recently made impr

https://support.google.com/analytics/answer/9756891?hl=en

参考资料

Blog - UTM.io

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https://web.utm.io/blog/

Google官方UTM链接构建工具

Campaign URL Builder

This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.

https://ga-dev-tools.google/ga4/campaign-url-builder/

utm_id

广告系列ID

utm_source

Use this to show which service the referring traffic came from – google, facebook, or a newsletter. If this is from email newsletters, it’s good to include which list you used here e.g. loyal_customers or instagram_users (or however you have your email list segmented.) This is mandatory, you must fill it out for the other tags to work.

utm_medium

Often confused with source, this was designed for words like email, CPC, social that show the medium the user came through.

utm_campaign

Use this for campaign name – e.g. JanuarySale or VIPRetargeting. It’s okay if you make this one long and specific, and put more information in it so you don’t get confused between one campaign and another e.g. utm_campaign=january_sale_1-5-2019_retarget_loyal_customers.

utm_content

If you’re A/B testing ads, then this is a useful metric that passes details about your ad. You can also use it to differentiate links that point to the same URL.

Tracks which part of the text or which call-to-action placement sent the traffic. Ex: learn-more-copy, download-now-button, etc.

utm_term

(not recommended for non-search based ads)

You’ll use this mainly for tracking your keywords during a paid AdWords campaign. You can also use it in your display ad campaigns to identify aspects of your audience

It can also differentiate social ad headlines, email subject lines, etc.

样例

红人追踪

最终链接

自己的社媒

最终链接

社媒广告

最终链接